Most TPM platforms are enterprise software looking for a buyer. Strattie is a decades-old operating playbook, written by brand and retail leaders who did the job — now codified into software and sharpened with AI.
Legacy TPM was built by vendors trying to understand FMCG from the outside. Decades later, planners still leave the tool and open Excel. We think that's a product problem, not a user problem.
Founded by people who ran trade promo at major FMCG brands and retailers in AU/NZ. Every workflow is something we've personally done at 11pm on a Sunday.
Models trained on real trade promo structure — SKU hierarchies, retailer calendars, claim formats — not a generic copilot bolted onto a dashboard.
Plan, execute, validate, report, forecast cash. One audit trail, one canonical data layer — not six apps stitched with exports.
It's not the dashboards. It's the joins, the lag, the claim reconciliation, and the four-to-six-month data project nobody signs up for twice.
Every product decision runs through these four filters. They're what make Strattie feel like it was built by someone who's actually done the job.
Optix lands you on the answer first and the pivot second. Planners stopped exporting to Excel within the first week of pilots.